2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21
Ray-Ban Aviator glasses are considered a cult accessory. It's always trendy. It's a unique lifestyle and an amazing opportunity to express your individuality.
Classic style
The first developments of protective anti-reflective glasses were created for American pilots by Bausch & Lomb, which registered a trademark specifically for their release under the name Ray-Ban. Their first model, which became known as the "Aviator", was published in 1937. It was crafted from gold-plated metal with green mineral glass lenses that filter out ultraviolet and infrared rays. US pilots appreciated Ray-Ban goggles. Aviator as a novelty was soon recognized outside the air force. The model quickly gained popularity thanks to General Douglas MacArthur, who often posed in glasses for photographers.
The economic recovery that emerged in the post-war decade, new trends in fashion and music only incited people to strive for a brighter and more festive life, to shine in new collections of clothes and then modern accessories. It was at this time that the second model of the brand was released - the Wayfarer, which instantly wonpopularity.
By 1962, new trademark technologies appeared: impact lenses and other types of their "smart" varieties. These are polarized, which do not transmit reflected light and are indispensable on the water, and photochromic, which automatically darken in bright sunlight.
Since 1999, the legendary brand has been owned by the Italian company Luxottica (Luxottica Group S.p. A.), which produces sunglasses and frames for corrective optics. The Italian capital of fashion - Milan, seems to have only strengthened the attractiveness of the famous brand, adding to it a kind of Italian charm and European sophistication.
Win-win advertising
The incredible popularity of the brand is also due to win-win advertising in the world of cinema. Cult paintings acted as a kind of brand guide. These are "Breakfast at Tiffany's", "Reservoir Dogs", "Almost Famous", "Men in Black", the popular Twilight saga and many, many other films where fashion accessories "lit up" - Ray-Ban Aviator glasses. The models, which flaunted the charismatic heroes of these paintings, as a rule, scattered with a bang.
Stylish design and comfort
The use of the latest technology, comfortable shape, simple clear lines allow the brand to always remain at the peak of popularity. Ray-Ban Aviator sunglasses are considered classics of the genre. One of their very first variations remains a fashion hit today. Glasses continue to lead the way in updated versions of classics and among the latest models of the most advanced design.
Plastic and metal frames are made from quality materials. They are characterized by practicality, reliability and convenience. So, the frame of the Liteforce model is made of thermoplastic of such high strength that it is absolutely not afraid of collisions with various contents of a bag or pockets of a coat or trousers. It is certainly very convenient. Another successful attempt to make Aviators much more practical is the Pilot Icon Folding Aviators, which can be folded.
Lens type and degree of shading
The main advantage of Ray-Ban products is special comfort. Glasses please not only with the material, shape and color, but also with such an opportunity as the choice of the type of lenses and the degree of their dimming. They protect the eyes from the harmful effects of the sun with 5 categories of lenses, from clear prescription lenses specifically designed for corrective vision to special occasional outliers. The famous brand has lenses with special technologies Top Gradient Mirror, RB-50 with blocking up to 5% of light, as well as transmitting 8% of light and designed for traveling in the mountains, deserts, the Arctic, G-31 lenses.
Typology of brand lenses is as follows:
- P - polarized lens, the effect of which is to cut off light rays from horizontal surfaces;
- F - adaptive (photochromic) lens;
- N - Classic lens type with standard UV protection.
Always on trend
Ray-Ban Aviator glasses have been considered the standard of fashion since their release.design and unsurpassed quality. Their form and style are not subject to fashion trends or time. However, the brand's designers continue to find the latest interpretations of their bestseller. This includes various color options for lenses and frames, chameleon glasses that can amaze with an amazing play of color depending on the lighting. So, in 2012, the Ambermatic Aviators collection was released with chameleon lenses that react not only to ultraviolet radiation, but also to temperature.
Today, many different forms and models of the brand are produced. Aviator Small Metal, Large Metal, Tech, Craft Highstreet, Active Lifestyle, Icons and other classic Ray-Ban Aviator glasses are quite popular. Their mirror models are an absolute must have for more than one season. Their universal shape suits literally any type of appearance, and the bright surface does not leave their owner without attention.
The brand's sunglasses come in a variety of shapes. They are easy to pick up to different types of faces. Model catalogs always list Ray-Ban Aviator goggle sizes. They can also be seen on the inside of one of the temples.
Ray-Ban prices are not affordable for every willing fan of the brand, but among the variety of models you can pick up glasses for yourself within the allowable budget. Buying such a stylish accessory is always justified and gives you the opportunity to feel considerable pleasure. Isn't it great to keep up with the times and fashion?
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