Carrera - eyewear famous all over the world

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Sunglasses have long evolved from something that protects our eyes from bright sunlight in summer or the sparkling whiteness of snow in winter, into a stylish little thing that helps us create a unique, individual look. Therefore, we try to buy this fashion accessory, based not only on the degree of tint of the glasses, but also on the shape of the model, the color of the frame and other indicators, trying to make them fit our clothes, handbag, etc.

Introducing the brand

Carrera are glasses that have existed on the world market for more than half a century and are always popular with both men and women. It all started with William Agner, who invented the first ski goggles in 1956. They had to meet a number of requirements: really reliably protect the pupil from excessively bright sun, fit snugly to the face and not "move out" so that the skiers were comfortable in them.

Becausethe author of the collection worked closely with his target audience and, with each new batch of products, took into account the recommendations of the athletes and made the necessary corrections and adjustments. Carrera - glasses with a strong frame and lenses that do not break when an athlete falls and do not harm him.

Agnera believed that a leader should be ahead of his time. This has become the motto of the company, because Carrera brand products are at the forefront of sun protection, sports and medical optics.

The name of the brand comes from the Carrera Panamerica races in South America in the 1950s and 1960s. The author of the collection was not mistaken. Carrera - glasses are not quite ordinary. In their design, one can clearly feel a daring impulse, youthful enthusiasm, a desire to break out of the confines of fashion and traditions. Another distinguishing feature of the brand is "unisex". If ordinary sun protection optics are divided into male and female, then this does not apply to this product. The sporty style balances everything. Carrera - glasses that are equally suitable for both the strong and the weak half of humanity.

Brand today

Thus, having declared itself as a company producing sports optics and a helmet, Carrera later expanded production by releasing a sun protection line for the mass buyer on the consumer market. Now the company has several patented discoveries, including a special material from which the original frame is made. Sunglasses Carrera adapt to the anatomical features of the face,hypoallergenic. The thermoset plastic is coated with a special powder, which prevents the face from sweating under the frame and cosmetics from smearing.

Like every brand, this company has its own loyal fans. Basically, these are active young people who prefer novelty in everything and "breaking" stereotypes. That is why Carrea glasses are out of fashion, they dictate the style themselves, and do not follow a common line. They are easily recognizable by some expressive characteristic details: frame lines with soft rounding or straight lines, large aviator and teardrop-shaped frames. Janis models are presented in a variety of traditional and new shades: red, plum, grey-green, black, white, etc. Particularly interesting are the "frames-duets" - half of the glasses are blue, half are white, there may be another option, for example, black with gray-green or red. The front and temples of the sunglasses are adorned with the company's logo and abstract graphic patterns.