ELC (Early Development Center): a world famous brand now in Russia

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

The progressive part of humanity has long recognized the fact that the largest amount of information can digest the brain of a child at an early age. A similar statement is true for the body. Hence the ever-increasing number of supporters of the idea of early development of babies. A lot of noise was made by studies conducted by

by a group of Japanese specialists led by Ibuki Matsura, also known as the founder of SONY Corporation. His method of early development is based on the fact that you need to start teaching kids almost from birth, because with age the ability to absorb information decreases. The main thing is to awaken the child's interest in classes, but this is not so difficult, because he is interested in almost everything.

As a result, many manufacturers began to produce toys that contribute to the comprehensive development of the baby. There was a mass of young companies focused on the production of only such goods. One of them is ELC (Early Development Centre), which came to Russia relatively recently from Great Britain. How is this brand different from the rest?

ELC (Early Development Center) - what is it?

The name of the company suggests that this is a kind of children's club where classes are held with kids. Indeed, we are used to the fact that early childhood development centers are usually not shops, but leisure companies. In the case of this brand, this is not so, or rather, not quite so. ELC is a store that sells toys, with which the child has the opportunity to constantly learn something new for himself. Basically, on its shelves are products of its own production. However, you can also find products from other brands that specialize in creating "useful" toys.

Company slogan: learn, learn and create. It is for these purposes that toys of the brand are produced. For the convenience of parents and children, the entire range is divided into categories, for example: creativity, development of physical abilities, reading, counting, imagination, and so on. ELC has toys for both newborns and preschoolers.

The peculiarity of the store is its openness: having arrived at one of the centers, you can play, and then, assessing the interest of the child, choose and purchase something. Holidays for children and their parents are held on a regular basis.

ELC (Early Development Center): advantages and disadvantages for the Russian consumer

One of the main advantages of the store is its convenience: a great variety of toys, manuals, and goods for outdoor activities are collected in one place. You can find something interesting for both newborns and children who are already going to school.

Separately, it is worth mentioning the quality of products: all the materials from which the toys are made meet European standards. Concept development is carried out jointly with child psychologists and designers.

And, of course, the above-mentioned opportunity to come to the store and not only see the products, but also test them while playing is an advantage that not every children's shopping center can boast of.

Unfortunately, there are some minor drawbacks. The prices for ELC (Early Development Center) toys are quite high, and if you wish, you can find analogues of Russian or other production. This shortcoming, of course, is partly due to the high quality of the products.

Another point that is more important is the lack of Russification. When buying a child such toys as puzzles, "Couples" and others, you need to be prepared for the fact that all the inscriptions on them will be in English. Of course, in some cases this can be turned into a plus. But only when the plans include teaching the baby to him.

And yet, you should look into ELC, because there you can always find something interesting for your child.