Advertising shelf talker: what is it

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Decided to promote your product or service? Do you want to find an effective and inexpensive means for this? Then the shelf talkers, the photos of which you see below, are perfect. They visually highlight the promoted product, thereby attracting the attention of potential buyers to it.

What is a shelftalker

"Shelftalker: what is it?" - you ask. The answer is simple: this product is a plastic panel that is attached to the counter and visually highlights the advertised product. It looks like a mini sign. Usually shelftalkers are located in stores with books, cell phones, video equipment, etc. Their main task is to unite product groups and attract customers to them.

Products are produced as follows: plastic is cut with certain parameters, then the ordered pattern is applied, the prepared design is sent to the thermobending equipment, from where the finished product is taken out.

Many are concerned not only with the question "Shelftalker: what is it?", but also with how it is fixed. Everything is simple here. Ways of fastening thismany products. It can be glued with double-sided tape, fixed with a special lock, hung on a hook, or simply placed on a shelf.

Design variations

Nowadays, the shelf talker is incredibly popular. What it is, you already know. But it comes in different types. What kind? Products are made of cardboard, plastic, acrylic and metal. Their shape and size can be different, it all depends on the wishes of the customer.

Cardboard shelftalkers are characterized by fast production and low price. But, unfortunately, they have a short service life, unlike strong and durable plastic, metal ones. Although, if you want to hold a short-term action, then the option with cardboard shelftalkers will be ideal. If you want this product to please potential buyers for a long time, then you should choose plastic or metal products.

Shelftalkers are double-sided. Such products can be used simultaneously as a price tag. For the greatest attractiveness and clarity, many decide to finish the design with embossing, lamination and even die-cutting. Illuminated shelftalkers are also popular. But usually they are ordered for expensive salons, museums.

Plastic shelftalkers: effective and inexpensive

Shelftalkers made of plastic are the most popular among potential buyers. And this is not surprising, because, unlike paper products, they have a longer service life. On plastic shelftalkers you can apply text and graphic information. Besidesthis material is waterproof, lightweight and durable, and products made from it can be molded into almost any shape.

The cost of plastic shelftalkers is slightly higher than cardboard ones. Although the most expensive are metal ones. But according to buyers, it is better to pay once for a plastic product and enjoy its benefits for a long time than to change paper products annually and spend your finances on it. As the saying goes: "The miser pays twice." Well, what kind of shelf talker to choose is up to you.

Where to buy a cheap product

You have already got acquainted with the concept of "shelf talker", what it is, figured it out. If you are interested in this product, then you can order it in a specialized company. Each company has basic samples, but if the consumer wishes, specialists can make an individual product, taking into account the required components.

Contact a shelf talker company and our experienced staff will help you with your choice if needed. Good luck and successful sales!