Packaging bags for food products: varieties, features, advertising function

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Food packaging bags were invented more than half a century ago. Moreover, the process of creating these products continues, the quality characteristics of this packaging material are further improved. Consider the types of packaging bags and the features of each type, ways of applying advertising information to it.

Overview of the main varieties

Producers of food packaging bags are trying to equip their products with beautiful patterns. In addition to bright colors, advertising is practiced, which is provided by the manufacturer's partners. Therefore, the design of such packaging becomes interesting and attractive.

All food packaging bags can be divided into five main types:

• "T-shirt";
• handle with loop;
• packaging bags;
• in which a handle is cut (called "bananas");
• with printed logo.

Eachvarieties of such packaging products have their own characteristics.

Packets with looped handles

Packaging bags for food products with a loop-type handle tend to be distinguished by the use of high, medium or low pressure polyethylene. They are characterized by a density of 40 microns, a rectangular shape and the presence of an advertising logo and high-quality printing on the outer surface.

Some manufacturers manage to combine film varieties. When the manufacturer uses this technology, the bag is more durable, presentable appearance and excellent material, which is successfully applied to the advertising logo. This option is beneficial to the advertiser, as many, for example, buy Boss food bags in bulk. Therefore, the maximum number of people will be able to get acquainted with the advertising offer.

Such packages belong to the image category. They come in three types:

• With a strip of polyethylene attached to the inner surface of the product. For this purpose, a special machine is used.
• With plastic molding, thin mount and extra type mount to make the bag more load-bearing.
• With ropes on which knots are located. They are fastened with buttons - caps.

Bananas

This type of food packaging bag has a cut handle. For the manufacture of such a bag, polyethylene of low or high pressure is used. These products are rectangularforms are characterized by the presence of a cut hole at the top. It also functions as a pen.

Depending on how such products are made, the bag may have a double fold. It is located either below or on the side. The thickness of such a package is from 35 to 100 microns.

Customer feedback

"Bananas" - food bags (packing bags), according to reviews, have a high level of density. And this makes them attractive in terms of advertising.

On the surface of such a product, you can apply a pattern of complex shape using various types of paints and printing technologies. Users note that in comparison with "T-shirts" such packaging products are more attractive. Thanks to the presence of side tabs, the package allows you to carry bulky items.

T-shirts

Packing packages from the manufacturer is also carried out in the form of the so-called "T-shirt". Such products are created using smooth polyethylene. In the manufacture of the product, high or low pressure is used. Such production can be organized even by small businessmen. This does not require large material costs.

With a wide selection of "T-shirts", they can be purchased in different colors, sizes and shapes. Among consumers, this form of package is especially popular. It is convenient and affordable. The only negative, according to customer reviews, is the ability to deform when it is heavily filled. And even advertising information in this case will becomevague and unreadable.

Packing

Packaging bags cannot boast of indicators of strength and durability. They are intended only to protect the packaged goods from dirt, dust and moisture. To get a packing product, you will need to use low-pressure polyethylene. This material is the cheapest raw material. Such packaging is thin-walled and affordable.

In such a package, you can carry light things. It is thin and narrow, with a density level of 6 to 13 microns. The load capacity of this package is from 2 to 7 kg.

How to apply the logo

Regardless of the type of packages, any of them may contain advertising. Various techniques are used for its application:

• line printing;
• flexography;
• silkscreen.

It should be noted that the last two techniques are the most popular. When ordering a logo, you should consult with designers. They will select the best combination of pattern and color scheme, which will be able to attract the attention of consumers as much as possible.

Summarize

Thanks to the use of packaging bags, food packaging is as quick and simple as possible. Now you don't have to worry about dust and dirt getting on your food.

Packing bag in addition to the packaging function can also play an advertising role. On a hard surfacesuch packaging material is applied information about a particular product. When creating such a package, it is necessary to consult with designers. They will help you choose the best combination of color and pattern.