Morgan watches - brand history

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

When post-war Europe was freed from the ruins and moved to the long-awaited peaceful life, its economic recovery began. It was at this time that new fashion brands appeared here. One of them was the brilliant Morgan, founded in 1947 by sisters Jocelyn and Odette. At first, the company produced only lingerie, which, by the way, later became no less popular.

The company will release Morgan watches much later. Jocelyn proved to be an original and talented designer, while Odette was a very capable manager. Very soon, the sisters' abilities brought the brand popularity and fame.

By the beginning of 1975, the small family business at that time received an impetus to further productive development when the still little-known Pierre Baruch took over the company. Thanks to his efforts, the company received solid investments and signed several serious contracts.

In 1983, Claude Bismuth joined the management of the company. He came with his ideas about expanding production. In addition, he suggested moving the company to Sentier, an area that later became the heart of the famous French textiles. Two years after the creation of the new complex, the Morgan company became the largest enterprise in France in terms of output,using their own raw materials.

Having conquered the French fashion market, the company did not stop there, it boldly entered the European market, and then the world market of branded clothing and accessories submitted to it. In 1997, a Morgan boutique opened in Russia. Morgan currently has 575 stores in 57 countries.

Achieving huge success in the production of stylish clothes, the company begins the production of various accessories - perfumes, glasses, eau de toilette, belts and watches. Initially, accessories were not produced as a separate collection, but were only an addition to Morgan fashionable clothes. But in 1988, the situation changed when an accessories store was opened. From that moment they began an independent life. At this time, customers first saw Morgan watches.

This is a bright accent in the image of the "Morgan girl" - airy and light, naive and romantic, and at the same time seductive and sexy. Each collection of watches always makes a splash, and the original and unusual design instantly becomes a trend. Morgan watches correspond to the main concept of the company - they are recognizable, fashionable, inexpensive and at the same time of high quality.

When creating new collections, the company boldly experiments with shape, color, materials. All samples are original and unique: even within the same collection it is difficult to find two identical samples. Morgan is a universal watch. You can wear them to work, study, for an evening walk with friends.

The feature of this watch isa miniature heart, which is present in different versions on all Morgan models. Women's watches often have the name of the company in their design. For example, in the latest collection, it is played up with all kinds of straps and bracelet chains.

Morgan watch is a modern design, quite affordable price, excellent build quality. They are harmonious, while giving a sense of joy to each of their owners.