November 11 - World Shopping Day: the history of the holiday

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Every year on November 11, such an unusual holiday as World Shopping Day is celebrated. It is not yet very famous, but is gradually gaining popularity. As soon as a person learns about this pleasant event, he quickly joins the ranks of his adherents. Many people look forward to this day all year long! And why, the publication will tell. We will also consider when and by whom this holiday was organized, and how it should be celebrated.

The Emergence of Singles' Day

What does this event have to do with it? It is directly related to World Shopping Day. But this will be discussed a little later.

So, this holiday was originally celebrated in China in the nineties of the last century. Then students from various universities in the city of Nanjing decided to come up with a Singles Day and celebrate it widely. They chose the date not by chance. The fact is that 11.11 is the number that accounts forholiday. It consists of four units. They, in turn, in China symbolize people who are not in a relationship with the opposite sex. The Celestial country is serious about the magical influence of numbers. Its residents believe that November 11 is the most appropriate day to start a love relationship and establish romantic acquaintances.

After graduating from university, former students spread this event in the community. Today, Singles Day is a special date for all young people, just like World Shopping Day.

Traditions of celebrating the Singles Day

A few years later, young people in many countries of the world began to celebrate this date. One can single out the most traditional way to celebrate this event. On this day, it is customary to invite your best friends to your place for lunch or dinner. This is how young people who prefer to live alone express their independence and unwillingness to have a romantic relationship with anyone.

There is another way to celebrate November 11th. Those who are in search of a soul mate, on the contrary, invite a person who is attractive to them for dinner. Also on this day, blind dates are quite often organized. They may even be hosted by happy couples for single friends to say goodbye to single life.

Sales in stores for the Singles Day

Many stores in China have sales on November 11th, coinciding with the Singles Day. It would seem, how is it connected with shopping? This is quite logical and quite simpleexplanation. It can even be considered that this was the beginning of World Shopping Day on November 11th.

As you know, the strong half of humanity does not love shopping. Therefore, the sellers decided to try to attract more men by promising them big discounts. It is even possible that one of them will meet the woman of their dreams in the store and decide to say goodbye to the bachelor life. After all, representatives of the fair sex usually drop in on sales.

From the beginning, Shopping Day was conceived as an event that could make shopping dreams come true. Thousands of products were offered, even for sophisticated tastes, from underwear to innovative electronics. Moreover, they could be purchased in any quantity with breathtaking discounts of up to 75 percent.

November 11 is Black Friday?

In fact, Shopping Day is an analogue of the famous "Black Friday", which was invented by the Americans. It is believed that this is a holiday of rational people who know how to count money. Global sales are timed to coincide with it, in which almost all stores and outlets of the world take part today. The history of Black Friday dates back to the days of the Great Depression, and this is the main difference. World Shopping Day does without fights for goods, bruises, stress and hours of standing in lines.

Shopping Day Online

There are many fans of active online shopping among men and women. For them, the search for the most interesting and profitablesuggestions has become a routine habit. For such and other people in 2009, the largest Internet platform from the Middle Kingdom, Alibaba Group, made a marketing ploy. She named it Shopping Day, coinciding with Singles Day. The owner of the company, Jack Ma, held the largest sale on his resources, in particular in the Aliexpress online store, where half-price discounts have long been the norm. It is generally accepted that this is how the history of the holiday officially began - World Shopping Day.

The idea was quickly picked up by other online platforms, they also began to hold grandiose online sales. They typically lasted only 24 hours and offered discounts of up to fifty percent on a million items. The main idea was to hold a promotion during the off-season, when sales are usually not held. In this way, the organizers decided to express their gratitude to regular customers.

Shopping Day Success

The organizers of the event planned that it would become an annual event. Users were offered a significant discount, which is simply impossible to refuse. This helped turn a potential buyer into a real one. The company was not mistaken, because the success was overwhelming.

In 2013, participation in promotions on the World Shopping Day of a million people per day brought almost six billion dollars to the Chinese site of the Alibaba Group. So the holiday turned into the world's largest online sale, which left behind "Black Friday", "Cyber Monday" and other analogues.

Developmentholiday in Russia

In 2014, the representatives of the Alibaba Group announced that the owners of stores that are represented on the international Internet site Aliexpress will also actively participate in the online sale. Thanks to this, since November of the same year, Russians have had the opportunity to “celebrate” this grandiose event. Every year more people shop on Shopping Day, as the statistics show.

Sale records

The November sale on Aliexpress has long been a major event for people from many countries. So, in 2014, Russians were in third place in terms of the volume of purchases, because they ordered the largest number of goods on the site. Every year the number of purchases only grows. People know what World Aliexpress Shopping Day means and are preparing for this event in advance.

The results of the 2015 sale are simply stunning! At the same time, almost fifty million buyers made orders from 212 countries. The Visa and MasterCard systems simply could not withstand the load. Users could not pay for their purchases for almost an hour until the failure was fixed. The first billion was earned in record time - just eight minutes. As a result, more than thirty million parcels were sent.

In 2016, Russian buyers alone (and there were more than six million) spent nearly $18 billion. As a result, about thirty-five million orders with an average check were paidfor seven hundred rubles.

Forecast

Based on the results of last year's sales, experts suggest that the number of orders in China's online stores could grow 20 times compared to normal days. The number of buyers will also increase, and their average check will be more than seven hundred rubles. People are expected to buy smartphones, tablets, portable chargers, clothes and Christmas gifts.

As you can see, the holiday is becoming more and more popular. Be sure to try to snatch big discounts on World Shopping Day. Happy shopping!