Constructor "LEGO": manufacturer, brand history

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Constructor "LEGO" - who doesn't know him? Blocks, consisting of plastic elements, covered with pimples, have become not only an indispensable attribute in a set of children's toys, but even a part of world pop culture. With their help, they make characters from cult fairy tales, films - anything that brings joy and a smile. However, few people know the history of the manufacturer of the LEGO constructor, which is associated with a tragedy.

History

It all started with the fact that at the beginning of the 20th century, Ole Christiansen was born the tenth child of poor farmers. He became a carpenter. If you have not heard anything about the manufacturing country whose LEGO company produces before, then most likely you will be interested to know that the company originates in Denmark, and it was Christiansen who became its founder. In Billund, he set up a carpentry workshop, specializing in particular in the manufacture of stairs. But a crisis broke out. However, this fatewas not enough: this father of 4 children lost his wife - she died, and then his workshop burned down!

A widower, in order to calm the grief of his beloved children, hewed a small duck out of wood for them - a simple toy. Not only the kids loved it, but other families as well. He decided to start making such toys, quickly gained popularity in the area.

It was 1932. Thanks to local success, the company got off the ground - he soon began to plan the production of other toys so as not to fall out of the market. Decided to produce blocks that kids could use to build castles and other structures.

Brand

In 1934, Christiansen changed the name of the toy company to "LEGO" - short for the Danish phrase "Leg godt" (have fun). So, we found out that the country of origin of "LEGO" is Denmark. The factory grew, and in the early 1940s, the eldest son of the owner, Gottfred Christiansen, started working there. Things were going so well that the family bought Denmark's first plastic injection molding machine and started making plastic toys in 1947.

And two years later, she started producing the blocks we know today. Their design was greatly improved in 1958. At the same time, the famous blocks were patented. The company enjoyed great success in Denmark, and began to enter foreign markets. And then another tragedy occurred - Ole Kirk Christiansen died of a heart attack. companyhis son began to manage.

Tragic repeat

History loves to repeat itself. Two years after the death of the founder of the company, a fire broke out at the plant! This hastened the decision to stop making wooden toys. But products began to be exported, in particular, to the USA. And in 1968, the first Legoland was launched in Billund - an entertainment city built from a designer. The grandson of the founder Keld became another director of the company, and in 2004 the leadership was entrusted to an outside person. However, until now, most of the shares remain in the hands of the founder's family. Therefore, when asked what the country of origin of "LEGO", people again answer that it is Denmark.

Name history

The name "Lego" is an abbreviation of two Danish words. The firm itself claims that this means “playing well”. This is their name and our goal.

Over the past 80 years, the company has gone through an incredible development - from a small private company to a modern global business, which is today the third largest toy manufacturer.

Products

The small block is the company's most important product. Twice the product of the manufacturer "LEGO" received the title of "Toy of the Century". The details have undergone major changes over the years, but the traditional brick remains the starting point.

The presence of many shades makes it unique. For those who come into contact with colorful elements, you just need to turn on your imagination and let your creativity flow.

Brick block isone of the best toys, and no one needs to be convinced of this. Since ancient times, it has been known that playing with them brings joy to children and develops them from a very young age. Building with blocks involves imagination, affects manual dexterity and visual coordination. Fun little bricks let you create your own unique world. This game is a real challenge and a great exercise in patience.

Sometimes it takes a lot of effort to get the design you want. Almost anyone who comes across these blocks wonders who invented "LEGO", whose country of origin? The constructor became popular thanks to an idea that everyone liked.

It should be noted that initially a small Danish company has managed to grow to the whole world. At the moment, sets from him have become the most popular gifts for Christmas and many other holidays. Almost every young person remembers from childhood how these brick blocks were scattered on the floor, and what it was like to step on them. In the manufacture of its product, the company has managed to find a balance between preserving the original traditions and introducing innovations. All this keeps her afloat for such a long time. The benefit that LEGO manufacturers bring to people is also obvious. Such toys develop the imagination of children and allow them to realize their fantasies.

Product variations

Thus, the history of the LEGO brand reaches its peak in the first half of the 20th century. The date the company was founded is notis the moment of the appearance of cubes, which everyone knows today. The history of the "LEGO" manufacturer is actually much more complex and very interesting, and even inspiring. It is enough to get to know her better to understand this.

In numbers

In 2015, the manufacturer "LEGO" built a tower in Milan from these blocks. Its height reached 35.05 meters. It is the tallest fragmentary building made of cubes.

The biggest LEGO set has 5,900 pieces and it's the famous Taj Mahal. The Indian temple is one and a half meters wide and 40 cm high. This kit used to cost about $300, but it's been out of production for a long time. In this regard, the complex is now worth up to several thousand dollars. It is considered rare and valuable.

The first LEGO figure was released in 1974. She looked different than the ones we know today. First of all, she was bigger. In turn, the first small detail by the manufacturer "LEGO" was created in 1975. Mass production of little men began later.

LEGO Duplo, though eight times the size of a building block, is still compatible with it. One of the principles of the LEGO manufacturer is that all elements match.

7 sets of this construction set are sold around the world every second, 40 billion LEGO bricks stacked one on top of the other could connect the Earth to the Moon.

Views

The country-manufacturer of the designer "LEGO" creates all the conditions for the development of the company. And she, in turn, constantly introduces innovations, not stopping in improvement. The range of LEGO themed sets is published in semi-annual catalogues. There is also information about upcoming updates. In addition to the theme pack sets, new main blocks are being released in different colors.

LEGO Duplo

LEGO Duplo are brick blocks designed with little ones in mind. Kids from a year and a half to five years old can play with them. The upper age limit is arbitrary, as older children also enjoy building with Duplo. These bricks are larger than standard bricks, making them easier to use. Duplo sets are designed for kids to play and develop their imagination. LEGO Duplo for girls has more elements that little ladies love, while LEGO Duplo for boys has more details related to their desires.

LEGO City

LEGO City is a series for older kids. It is based on city life. Buildings, cars, police, fire department, hospital, railroad, airport and even space center - this and much more can be created from City kits. This series can be played by four year olds.

LEGO Friends

LEGO Friends are sets designed for girls. They have animals, houses, cafes, a riding club, the town of Heartlake City. Girls can create the world they dream of with five LEGO Friends characters.

LEGO Ninjago

LEGO Ninjago is a toy for boys. The theme of this series is ninjas and their enemies. Dragons, fortresses, pirate airships and various items appear, needed for serious battles, limited only by children's imagination.

LEGO Creator

LEGO Creator is a line of Lego sets based around building, but rather creating what a girl or boy dreams of. You can build a Ferrari 10248, a winter toy store, a Ferris wheel, or the most famous buildings in the world. The manufacturer "LEGO" made sure that the details were bright. The sets are designed in such a way that three different things can be made from the same cubes.

LEGO Technic

LEGO Technic is a real challenge for design engineers and young craftsmen. Kits from this line, like all others, have attached instructions for use, but require little technical experience. The cars of this series are very precisely made, they have serviceable steering systems and many details. There are so many of them that the end result of the game exceeds expectations.

The LEGO brand keeps up with the times. Therefore, in addition to the classic sets of brick blocks, there are also Lego series based on films and fairy tales. So, LEGO Star Wars, LEGO Angry Birds have already been released.

The company's history is the clearest evidence that it cares about its customers. Her priority is to make sure that everyone can find something for themselves. Fans of medieval castles, space expeditions, architecture,fans of racing cars, little princesses and great pirates - each of them will be able to create their own world from LEGO bricks. That's why these sets have become so popular.