What is "Gerber"? Gerber baby food: product overview, reviews
What is "Gerber"? Gerber baby food: product overview, reviews

Video: What is "Gerber"? Gerber baby food: product overview, reviews

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Have you recently had a baby or are you just planning to become a mother? Of course, you know that the best thing for any baby is breastfeeding. From the age of about 6 months, the baby will need complementary foods, which are introduced into the diet carefully, first in parallel with the main food, which is still milk or, in its absence or insufficient quantity, milk formulas and cereals. The variety of baby food brands can make things difficult.

One of the largest, most famous and most popular manufacturers of products for the little ones is Gerber by Nestle. A huge assortment, variety of tastes, 100% natural products, beautiful packaging and almost a century of history make Gerber products for children one of the most popular in the world. Loving mothers from different countries give preference to her. And now in detail about what "Gerber" is.

gerber logo
gerber logo

Brand History

Almost a hundred years ago, in 1927, in the family of Frank Daniel Gerber (pictured below, with children), the son of the owner of a vegetable canning company, daughter Sally was born. The girl was weak, so at seven months the pediatrician prescribed her a diet consisting of fruits and vegetables. Her mother, Dorothy, daily rubbed various mashed potatoes and cooked soups for her, which took a lot of time and effort, which, as you know, a young mother does not have much at all. And somehow she wondered why her husband's company, being a large manufacturer of canned food for adults, could not also create them for children? Dorothy's proposal interested her husband, and she and her father decided to try creating Gerber baby puree. A serious study of the direction was carried out. At that time, the idea of producing baby food in jars was new. It was difficult to determine whether the consistency of mashed potatoes would become popular - after all, babies were fed milk for up to a year.

Daniel Frank Gerber
Daniel Frank Gerber

Growing popularity

Already in 1928, the company began producing five types of products:

  • mashed peas
  • prune puree
  • carrot puree
  • spinach puree
  • beef soup with vegetables

A few months later, it became clear that the production of baby puree "Gerber" is a very promising and profitable idea. "Gerber" became the most popular brand of baby food, which first captured the US market, and then the whole world. It happened just a few years later- already in 1930, mashed vegetables, fruits, mashed meat for children and other tasty products from "Gerber" were appreciated by children and their parents. Which is not at all surprising, because in addition to good nutrition and pleasure, baby purees save time for parents and provide an opportunity to communicate with the baby, greatly simplifying and speeding up the feeding process.

Over time, the Gerber company stopped producing canned food for adults. The production of baby food has become the main focus of its activities. Sally Gerber grew up to take over the company after her father's death.

Gerber quality

For many years of its existence, "Gerber" does not change the principles of quality. After all, a full and he althy diet is, first of all, a source of he alth and proper development of children. Regardless of what you choose: apple puree "Gerber", prunes, peach or something else, you can be sure that the baby will receive quality products: tasty, he althy, fresh, well-prepared, taking into account all his needs and characteristics of the child's body.

Safety

Choosing "Gerber", there is no doubt that the baby is protected from harmful bacteria and microorganisms, which is extremely important in the first year of a child's life, because he is not yet strong. This is achieved due to the fact that the jars "Gerber" are made of tempered glass, which allows them to be especially carefully processed using various technologies.

Baby food in jars is differentfreshness thanks to sealed packaging. It is checked using a specially designed cap with a characteristic protrusion. Experienced mothers know that if a familiar pop is heard when opening a jar, then everything is in order with freshness and tightness.

Anna Turner baby Gerber
Anna Turner baby Gerber

Face "Gerber"

I wonder what kind of wonderful baby is depicted on jars? The history of the image originates just as long ago. A competition was held for the best logo idea, and artist Dorothy Hope Smith submitted a simple charcoal drawing of a cute baby with tousled hair. The drawing won the competition and became the emblem of the Gerber Products Company since 1931, when the trademark was registered.

For more than forty years, the name of the child depicted on the emblem has not been known. In 1978, a national survey was conducted in the United States to identify the owner of such a pretty and famous appearance. She turned out to be Ann Turner Cook, a former teacher at a Florida school, and later a novelist, author of several well-known detective novels. As it turned out, in 1928 her family lived next door to Dorothy Smith, a portrait painter.

gerber baby puree
gerber baby puree

A little more about packaging

As noted above, the packaging of Gerber products is distinguished by its thoughtfulness in terms of safety and quality. In addition, it is convenient in any of its forms. Glass jars for the little ones allow you to see beautiful multi-colored purees and cheer up. widethe neck allows you to put a spoon into the jar to get the right amount. Such a trifle, but terribly important when used, agree!

What is the volume of jars of "Gerber"? The most optimal! For small eaters, mashed potatoes are offered, packaged in 80 grams, which is very convenient for starting complementary foods - it is still unknown how much a baby can master an unfamiliar product. Further, the volumes grow, for older children full portions are offered. In addition, small jars allow you to create mixtures of various products (meat, vegetables, fruits) on your own.

For older kids, there is another form of packaging. Soft packaging "pouch" allows you to take mashed potatoes for a walk and eat it right through the neck, squeezing out a he althy delicacy as if from a tube. Cookies and bar "Gerber" made from natural cereals and fruits are also hermetically packaged in beautiful multi-colored packaging.

what is a gerber
what is a gerber

Products "Gerber"

Thanks to constant development, the Gerber range, which, as mentioned earlier, began with only five items, now includes about five hundred items. Gerber brand products are distributed in more than 30 countries around the world. Eighty titles can be purchased in Russia. Among them are various purees (fruit, vegetable, meat, mixed and with the addition of cereals - a source of fiber), as well as juices and children's desserts.

Gerber products are produced in Europe at the concern's production facilities under full controlspecialists of the company from the moment of growing the products to the complete readiness of the goods.

Now, having learned what "Gerber" is, let's figure out how to give it to the baby correctly.

From 6 months

For beginner gourmets "Gerber" offers a wide range of vegetable and fruit purees, consisting of one component. This form is ideal for starting complementary foods. Only one new product in the composition of baby food allows you to identify the source of the baby's diathesis in time, which is often not an easy task, but quite often happens when eating mixed dishes. In addition, by introducing one product into the baby’s diet, you can determine the child’s taste preferences and teach him to accept all products without exception, because each of them is necessary for development, each contains benefits. For example, in a jar of Gerber, beautiful green broccoli puree is often not perceived by children the first time, and then becomes one of their favorite products. And broccoli, as you know, is a source of a huge amount of vitamins and minerals.

From 6 months "Gerber" also recommends mashed meat for children, which also consists of one product. Meat treats, which have the most delicate texture, will undoubtedly please the baby and teach him to eat food that is thicker than mother's milk. Gerber offers five types of meat: rabbit, beef, veal, turkey and chicken.

baby food in jars
baby food in jars

For the more experienced

For those who coped with the first complementary foods perfectly and mastered the first products,Gerber suggests expanding your diet with:

  • fruit and vegetable purees made from a mixture of natural ingredients;
  • prepared meals such as "Vegetable Stew with Veal" or "Tender Vegetables with Rabbit";
  • milk-fruit desserts, in which fruits are appetizingly combined with cottage cheese;
  • juices squeezed from apples, pears, as well as mixtures of apples and carrots and apples, grapes and rose hips.

Thanks to this replenishment of the diet, the baby will get even more pleasure and benefit from eating. That's what "Gerber" is - pleasure and benefit!

what is a gerber
what is a gerber

Learning to chew

For babies from 8-9 months, whole ready-made meals are offered in larger jars. Although they are still pureed and a mixture of various foods, their consistency will allow you to learn how to chew food thoroughly. Fragrant, tasty and beautiful - the baby will not be able to refuse the he althy pleasure that "Gerber" offers. Zucchini, broccoli, cauliflower, potatoes and other vegetables, rice, meat products, and now fish is also added! All food is natural, without unnecessary addition of s alt, sugar and spices. The baby's taste buds are still so sensitive, that's why the sensations from new products are so unusual and sharp for him so far, he does not need flavor enhancers.

How can you refuse a dish called "Little Fisherman's Treat", which consists of vegetables and pieces of fish? Or can itnot to like the dish called "Delicacy in Italian", which is produced for children from the age of ten months, and in its composition is very similar to real adult Italian pasta, but without additives harmful to the baby?

gerber puree
gerber puree

There is something to eat

What is Gerber without he althy snacks? Baby food in all its diversity is not only full meals, but also mouth-watering desserts and sweets:

  • Is it possible to imagine a child of 6 months and a little older without a piece of biscuit in a small soft palm? It's so nice to soothe cutting teeth with something tasty! For this purpose, "Gerber" produces cookies "5 vitamins". From the name it is clear that it contains the necessary vitamins. By the way, it has calcium.
  • Gerber bar is not just a usual sweet treat. He, like all products "Gerber", has its own secret for the benefit of the baby. It contains favorite fruits and cereals, which contribute to the smooth functioning of digestion.
  • Cereal stars are not only he althy and tasty - you can play with them a little, laying them out in front of you on the table and developing fine motor skills of little fingers.
  • Fruit purees in soft packaging are familiar purees: tasty, fragrant, he althy, but also in packaging that allows you to take your favorite treat with you for a walk or a visit.

Gerber telephone line - care line

You can buy Gerber products in stores sellingbaby food. There you will also find out how much "Gerber" costs, specify the composition of the product you are interested in and get answers to any questions regarding the product.

In addition, there is an opportunity to talk to a specialist by calling the "Care Line". Gerber actively interacts with customers and advises on product issues. An interesting fact: since 1936, Dorothy Gerber personally answered letters coming to the company, without leaving a single one unattended. Since 1968, the Care Line has been established, where experienced consultants answer telephone calls.

Residents of Russia, along with mothers of other countries, can get advice on issues related to Gerber products. According to statistics, Gerber consultants in Russia answer an average of 1,300 calls per year, while in the US, Careline receives about 800,000 calls per year.

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