Should I buy a Samsonite suitcase: description, advantages and disadvantages

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

The world of fashion is changeable and fleeting. Every day, designers from all over the world come up with new items for their consumers that are part of the wardrobe, everyday life or art. Modern man can not do without these products. That is why, in order to look solid, to match his status and image, he has to pick up all the objects that surround him on his own. One of the essential items for a person can rightfully be considered a suitcase. Samsonite is America's largest manufacturer based in these products.

The brand has become a real standard of quality, style and durability. But why do consumers love it so much? What are the main advantages of the suitcases made by the company?

Brand story

The now well-known company began its starting point in 1910. It was then in the American city of Denver that the talented and pragmatic Jess Schweider came up with a very compact and convenient suitcase for those who love traveling and frequent moves. Samsonite - a brand that began to pleasecustomers from the first product. This was achieved through product testing. At first, these were experimental models that allowed the master to understand what a traveler needs in a suitcase, what size it should be, and what should be put in it. As soon as the first model came out, Jess realized that his discovery was a success, and only after that he hired workers, trained them in their business and began mass production of suitcases and bags.

Marketing move

The company is known not only for its exquisite design, but also for the special durability of its products. So, the first advertisement for the brand's products was very popular, and all because it was an ordinary photo where five he althy men (Jess himself, his three brothers and his father) stand on a suitcase.

The founder did everything to make his suitcases the most durable and reliable. This concept formed the basis for the production of all products of this brand.

Samsonite suitcase - long life guaranteed

The company has come a long way to fame, but it received its name (“Samsonite”) only in 1962. And this event was marked by the manufacture of the first suitcase made of molded plastic and magnesium, which instantly became a real hit of that time. This product was light, roomy, securely closed and did not open when dropped. Schweider promoted the brand for a long time, until a crisis occurred in the family.

In 1973, the company was taken over by new owners, Beatrice Foods Corporation. Nowthe manufacture of suitcases and carry-on luggage was taken over by other professionals, leaving both the brand name and the concept that consumers loved so much.

Another owner gives new life to Samsonite suitcases

In 1974, the company makes a real breakthrough, and the first patented suitcases on wheels with a retractable handle are released. This achievement immediately elevated the brand above all other competitors, giving consumers truly comfort, convenience and reliability when using such products.

Since then, the brand has been delighting customers with novelties, creating a practical, compact and stylish suitcase. Samsonite is an industry-leading company.

Product benefits

If we talk about the specific characteristics that all products of this trading company have, then reliability can rightfully be considered the most important. Advertising campaigns that unfold around products demonstrate the durability of products in every possible way: how they fall from an airplane and remain unharmed, how they end up underwater and still keep the inside dry, and even how they protect the contents from intruders thanks to the presence of combination locks. and special inserts.

Undoubtedly, the second remarkable characteristic of the products of this brand can be considered lightness. Manufacturers are doing everything possible so that consumers do not feel discomfort even when fully loaded, which suitcases will have. Samsonite Spinner is one of the leading models in the implementationgoods of the entire company.

Streamlined design, durable hardware and incredible lightness have won the hearts of millions of fans. Rotating wheels in any axis allow you to change the direction of movement at any time without rearranging the product. This line is very popular due to its high technological characteristics. Everything that a traveler needs on the road combines the products of this brand. As the manufacturers themselves say, it is unlikely that you will need to repair suitcases. Samsonite makes them "on the conscience", combining the traditions of quality and modern methods of processing and finishing in products.

Original Models

It is undeniable that advertising campaigns carried out by manufacturers often exaggerate the real characteristics of products. The same cannot be said about the Samsonite suitcase. Reviews of millions of buyers, on the contrary, consider all brand products to be real masterpieces of this industry. Indeed, companies always have something to surprise their consumers, sometimes outrageous and extraordinary options are offered. So, in the 2000s, the brand started developing premium class products. The suitcase, the body of which is trimmed with Swarovski crystals, can be considered the most noticeable. This model literally "blew up" the world of fashion, the most defiant and expensive suitcase appeared before consumers. In honor of the anniversary of the opening and founding of the name, the company will release collections of goods with a gold-colored case.

Customer feedback

The product range of this brand is reallygrandiose. There are products for adults and even children's suitcases. Samsonite never stands still, offering customers new options and models every time, and therefore consumers always have plenty to choose from. According to customers of stores, the products of this brand are very durable. Withstand any drops and bumps, and do not open even with a strong collision. The very strong protection found on some suitcases really works. Buyers also pay attention to reliable fittings that do not break even for 10 years. Particularly impressive is the capacity of the products. Of course, the variety of style and design solutions pleases. You can choose the color of this product for any mood. The suitcase trolley is also very popular. Samsonite made this look so comfortable that a person, even overcoming obstacles (roughness of the road, stairs, and so on), does not experience great discomfort.

In general, this trading company today is a benchmark of reliability and strength. If the company has competitors, then in terms of the technical component they are still very far from what the Samsonite brand could achieve. When choosing a suitcase for yourself or your family members, first of all, you should pay attention to the products of this company.