Types of business cards. Standard business card size. original business cards

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Business cards - cards with important information. They are compiled in a generally accepted form, for example in the form of a plastic card. They are classified as a business tool of a person who cares about his reputation. They have become part of the lives of busy people. All types of business cards are necessary for the exchange of information. It is important for business people to know what is posted on them.

Types of business cards

Now there are business and personal business cards. The first type is necessary to create an effective business. Typically, the classic type of design is used, which indicates the name of the company, last name, first name, patronymic. There may also be other information. Below is the phone number, address and other contact information.

There are types of business cards for government officials. Usually they designate the coat of arms and the flag of the country. There are secular business cards, which are slightly different from the classic ones. They indicate the invitation of a person to a certain holiday.

Private

Personal types of business cards contain information about the owner: full name, address, phone number. They aremay be shared between spouses. As additional information, Skype and the address of the account on social networks are placed. Products are handed over to relatives, friends, relatives.

With the help of personal information, it will be possible to make a favorable impression when meeting. There may be images on the product. You can issue it at will, since there are no special requirements for this.

Business

Such business cards are needed in communication with business partners. Therefore, the product contains business information - position, phone numbers, mail address, fax. Their printing is more expensive, because you have to implement different ideas. Plastic business cards are often chosen, which look much more prestigious.

Expensive and high-quality paper, beautiful colors are used. Embossing and other modern methods are used. Plastic business cards will be the best recommendation for business people.

Corporate

To create products, a single template is used, in which there are similar frames and colors. Then all employees will have the same business cards. They contain the company logo, name, address, position, phone number, and hours of operation.

May have a picture on the main side, usually in full color but inexpensive. After all, the product is required for business, and not for beauty. If it does not have the contact details of an individual employee, it will be a standard flyer.

Production Methods

Business cards are created by printing on inkjet, laserprinters. Screen printing, risography, thermal lifting, offset printing, laser cutting and engraving are also used. Quality products are obtained with each method.

Digital printing is the most popular way to make products. It also has disadvantages, for example, the price of work will be more expensive if you create more than 3000 copies in comparison with offset printing. Also, the choice of paper will be small, and fine lines may not be noticeable.

Offset printing is the traditional way of creating information products. There is an exclusive print and large-circulation offset. Working with an inkjet printer is fast and easy. But there is also a minus for this method - paper, which must be special. This is an amateur job option, so it is not suitable for employees of a reputable company.

Silkscreen

Many types of business cards are created using screen printing. Often this method is chosen to maintain the image of the company. Business cards can be printed on any medium. The method allows you to selectively fill with varnish, make a thermal rise, fix important information on the original material.

Often, metal or plastic is chosen as the basis. Reliable equipment allows you to perform work at the highest level. The seal should emphasize the image of the company or a particular person. Developing firms should order bright and original products. And this is possible with the use of new technologies, such as silk-screen printing.

Production technology

The process of creating business cards is simple. It includes several steps:

• creating layout;
• his coordination with the customer;
• print;
• sheet cut into separate cards.

For business cards, you can choose any font, color of letters, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or company.

Sizes

Standard business card size is 90x50 mm. But under the order, you can make products of other parameters, but an additional fee is charged for this, since you have to configure the equipment.

There is a standard business card size according to the European standard, it is 85x55 mm. Such products will be useful when visiting other countries. They are needed for holding international exhibitions and symposiums organized in Russia. Some printing equipment will require more design paper, which increases the cost of production.

Business card holders and other accessories for storing business cards are made to size 9x5. Larger or smaller settings simply won't do. Therefore, it is wiser to use the standard size, because it is not only cheaper, but also allows you to properly store it. Moreover, the text of a business card on such a product will fit completely.

Paper

There are several things to consider when making business cards:

• design;
• printing method and quality;
• type of paper.

The type and strength of the card depends on the quality of the paper. Nowmany types of materials are produced. Cardboard weight for business cards should be 200 g/m² or more. The strength of the card depends on this indicator. If you use thin paper, then the products will look simple. Great option - density from 250 g/m^2.

Paper for printing business cards may vary in surface. It can be ordinary coated with a smooth surface, textured, designer, material for crushing and embossing, touch cover and others.

The most common is white coated paper. Text and graphics lie flat and smooth on it, and colors look vibrant. Paper can be used to make simple cards, as well as unusual ones. Beautiful cards are obtained with textured linen paper. It is desirable to choose a density of 260 g/m2. Horizontal, vertical grooves mimic natural linen material.

Metallic paper is ideal for making durable business cards. It has a pearly finish. There is a large selection of colors. If you choose colored paper, then you should take into account that the white color changes with the corresponding shade of the background. It is advisable to use bright colors.

Original cards

The appearance of a business card establishes the first contact and also creates an opinion about the owner. Thanks to modern technical means, there are many tools for obtaining unusual products. Original business cards are created using non-standard materials: CDs, wood and metal.

Possibilities of polygraphy are needed for the transformation of cards after printing. Often, UV varnishing is used for this, which serves as an additional protection against damage. Original business cards have a decorative design. This method can be used for varnishing the entire surface, as well as individual elements of the print.

Another way to transform a card is embossing. It is carried out by hot and cold method. Embossing can be done with foil. It comes in the color of gold, silver, mother-of-pearl. The card turns out bright with original appearance. There is relief stamping. With this processing method, a relief image is created.

Thermal rise allows you to get a relief surface. This processing method uses thermographic powder, poured onto wet paint. The card is heated, the powder swells, and therefore a convex surface is obtained.

In order for the product to acquire its original shape, it is cut or die-cut. For this, special equipment is used. Each of these methods is necessary to get beautiful business cards. To make cards look presentable, you need to choose the best materials for them, as well as reliable technology.