Henkel - top quality products

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Today, global trade markets are ready to provide consumers with products for every taste and budget. When choosing a quality product, the buyer pays attention not only to the technical characteristics and safety, but also how this or that brand has proven itself. One of the most sought-after companies can rightly be considered Henkel. The products of this brand have gained multimillion-dollar popularity due to the large range of products and their high quality.

But what kind of goods does the company produce? What is its advantage over other manufacturers?

A large assortment is a guarantee of constant demand

Going into an ordinary household chemicals store, on the most prominent shelves you can see exactly Henkel products. The company's products are divided into three broad categories:

• detergents;
• glue and other adhesives;
• cosmetics and personal care products.

Four years ago, the company entered the ranking of the five hundred most influential trading companies and took the honorable 486th place there.

The founder of this company is Fritz Henkel, who gave way to the new brand in 1876. Young Fritz's partners included two more friends, with whom they brought out the first universal powder. The company performed well, had a steady increase in customers, and by 1907 was able to release the first brand of Persil washing powder. This gave impetus to the rapid popularization of the new Henkel brand. The products had a wide resonance and dispersed very quickly among buyers. In addition, the founder of the company for the first time resorted to marketing moves and advertised his product, telling customers about its composition and properties.

What is the brand today?

The rapid growth of the company led to the fact that in 1995 the well-known hair care brand Schwarzkopf became part of the Henkel Group.

The list of the brand's products has expanded significantly, because now the products were positioned on the market as Schwarzkopf & Henkel and found their fans among the audience of buyers. So, now all developments have received their brands and names, and all Henkel products have been divided into groups. Household chemicals, namely detergents and cleaners, which are so popular to this day, are the brands Persil, Losk, Pril, Bref, Vernel. These are not only powders, but also dish detergents, as well as fabric softeners.

But this is not all Henkel products. Cosmetics and personal care products include brands such as Fa (shower gels, shampoos, antiperspirants), Taft (hairsprays and glosses),as well as other equally popular products Brillance, Indola, got2b, Natural Styling, IGORA System, Silhouette, Bonacure, OSiS, Seah.

Glue and technology

But there are other Henkel products that are more related to repair and installation. So, the most popular glue is considered to be "Moment". Building and dry mixes Metylan, Ceresit, Pritt are especially popular. Added to the list of sealants and building foam brand Makroflex, Thomsit, as well as products Teroson, Dorus Liofol. Other Henkel products include Optal, Loctite, Technomelt and P3. If consumers are interested in sealants for microelectronics, then here the company has its own development under the brands Hysol and Multicore.

From this you can easily understand how popular the products manufactured by the Henkel brand are. The list of trademarks included in its composition is still growing. The company has a huge financial turnover from goods supplied to all corners of the world, and therefore a great popularity.

The Henkel brand stands for recognized quality

But what exactly caused such popularity? Is this really just a great marketing ploy? Not at all. The products of this brand have become in demand and sold only because they are of high quality, have quite reasonable prices and are distinguished by their characteristics. It would seem that household chemicals are harmful, but this is the peculiarity of Henkel products. They were able to make all products safe for humans, but at the same time high-quality and effective.

Need to remove deep stains from carpet, dishes and clothes? Henkel cleaning products will come to the rescue. Need a home renovation? Here, sealants, building foams and dry mixes will also be excellent helpers. Well, for those who want to update their hygiene products, it is also worth giving a choice to products from Schwarzkopf & Henkel. The high quality and safety of this company's products has been verified by hundreds of studies. Each brand has a quality certificate, which means that when buying such products, you can be sure of their safety and effectiveness.