Today, probably, any person cannot imagine a day without deodorant, soap or a toothbrush. Household chemicals are an indispensable attribute in every home. Now on the shelves in the store there is a huge selection of powders, gels, detergents and cleaning products. You can easily find a product that solves any problem in the house - whether it be stains on clothes, stubborn grease on the stove, or hair prone to splitting. We owe all this to two wonderful people, William Procter and James Gamble. They founded Procter & Gamble, a home goods company, in the mid-19th century.
Now the company is a leading consumer market and 20th in the Fortune 100. It has more than a million shareholders, about 150,000 employees.
Procter & Gamble is a worldwide company. Its main office is located in America, in Ohio, and investors - in more than 75 states. Procter & Gamble products are high quality and affordable. Products are trusted by consumers around the world. The company not only takes into account the needs of customers, but also embodies their desires innew, improved products. Procter & Gamble is also the founder of the "brand system". More than 3,000 brands of the company are sold in almost all countries of the world, and the income for the year exceeds 76 billion dollars.
The main activities of the firm
Today, the company represents about 50 brands on the market. Its activities are focused on three main areas:
- body care products;
- household chemicals;
- he alth products.
Procter &Gamble's household chemicals account for almost half of the firm's annual turnover.
Procter & Gamble came to our country in the early 90s. Its products are divided into two categories: goods for personal use and professional use. The second category includes high-volume products intended mainly for corporate consumers. These are dry cleaners, boarding houses, hotels, motels.
Procter & Gamble products
Most Popular Procter & Gamble Brands:
- chemistry and household goods - Ariel, Charmin, Comet, Mr. Proper, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Pur;
- care products - Head & Shoulders, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Always, Shandy.
In addition, the following products are sold through intermediaries: Pringles chips, Vicks drug, Max Factor products.
Procter & Gamble products are not the only ones on the consumer market today.The main competitors in the production of products are:
- Colgate, Palmolive, Hill's pet food;
- L'oreal Paris;
Very famous in the company are Oral-B and Blend-a-med products. After all, the teeth of each person require attention, careful care, quality care products, and the products of these brands will help solve many of your problems. These are caries, tooth sensitivity, stones, plaque, and an unpleasant odor. Trademarks offer the following products: toothpastes, regular and electric brushes, floss, rinses. Manufacturers guarantee high quality and a positive result after a few weeks of using the product.
Gillette products have a fairly wide target audience. She is in demand both among young guys and adult men. Her products for a close and easy shave have conquered the whole world. These are razors, antiperspirants (gel, solid, in the form of sprays), before and after shaving products for all skin types, toilet water. Gillette technology is unique.
Product development and improvement
Procter & Gamble is committed to the environment. Constantly looking for alternative methods of waste disposal. Since solid waste is often generated during the production and use of products, the company adheres to three new safe ways:
- Significant reduction of waste during operation.
- Developing improved packaging, which in turn minimizeswaste.
- Joining the price rate policy. That is, support for authorities and bodies that are trying to optimize the waste system by setting a price rate.
The representatives of Procter & Gamble say about the safety and non-toxicity of goods. Rospotrebnadzor issued a decree in the summer on the withdrawal from sale of certain products. Dishwashing detergent, powders were hit.
While many are now wondering about safety compliance, all Procter & Gamble products are fully compliant with he alth codes, standards and regulations.