Types of postcards. Volumetric postcards. Postcards with wishes. Greeting Cards

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Postcards are a special kind of postcards. They are intended for writing without an envelope, that is, open. The front side contains an image most often of a full-size scale, that is, located on the entire area. On the back, it is customary to write not only messages, but also the addresses of both the sender and the recipient. In addition, a postage stamp is also pasted there.

It is often practiced to print stamps on the postcard itself. Moreover, the sale price already includes postage. Postcards may not be postal, then there are no stamps on them, and there is no place for an address. Such a postcard is just a thick rectangle of cardboard or paper of a standard size.

Marked and unmarked postcards

Those of them that are issued by the postal department are called marked. They always have a postage stamp printed on them. If the postcard belongs to unmarked (artistic), then, as a rule, there is a place for a sticker of such a sign on it. Sometimes the brand is mistakenly glued to the artistic (front) side. It is very rare that this is provided for initially, that is, the stamp will not be placed onturnover. Some old Soviet postcards can serve as an example.

Those of them that contain illustrations can be classified as either fiction or documentary (in the form of photographs). The most common and well-known ways to use them are as gifts, for invitations to events or congratulations on all kinds of holidays.

A bit of history

The first postcards appeared on the territory of Austria-Hungary. Since 1869, the postal circulation of this state has been replenished with correspondent cards, on which stamps with a face value of a couple of kreuzers have already been printed. During the Franco-Prussian war that soon began, both armies also used illustrated postcards. Sometimes the soldiers sent their relatives a regular postcard with a homemade drawing.

This idea was picked up by merchants. According to different versions, the first illustrated postcards (that is, postcards) were issued either in France (in Brittany) or in Germany (in Oldenburg). Be that as it may, such an undertaking was successful, and they appeared in many countries.

Postcard conquers Europe

In the seventies of the XIX century, their production was established by the postal departments of almost all European countries - Switzerland, England, Luxembourg, the Netherlands, Denmark, Belgium, Norway, Sweden and Italy.

Since 1878, there has been a standard size for such a postcard adopted by the Universal Postal Congress held in Paris. Initially, it was equal to 9 x 14 cm, and since 1925 it has become equal to 10.5 x 14.8see. On the first postcards, the entire reverse side was occupied by the address, then, starting in 1904, it became customary to leave the left half blank for a short message.

The way they were

Wish cards were made not only from paper and cardboard. There were exotic rare specimens made of glass, metal, wood, etc. Their shapes and sizes were sometimes very bizarre. There was also a huge variety of options for decorating postcards, which were decorated with shells, decorative stones, ribbons, feathers, sheathed with fur and elegant fabric, tied with thread with a hook or wrapped with twine. Such fantasy types of postcards were intended for congratulations on an important holiday date. And some of them were given exclusively as a keepsake.

Greeting cards

Let's go back to our days. What types of postcards are there now? The most famous of them are congratulatory, dedicated to a particular holiday. And, as you know, there are a lot of them. There are postcards with wishes for everything that is supposed to be, and for Christmas, and for the New Year, and for March 8, and for February 23, and for all possible anniversaries, and for the usual "non-circular" birthdays.

Do not stand aside professional holidays, of which there are a great many in our country. And any other celebration is unthinkable without a bright elegant postcard.

Business cards

Their other type is corporate. Such postcards have a design that is intentionally made in a corporate or just a business style. Apart fromthematic image, they can be provided with the company name, logo and other necessary data. They are used as invitations to business events, to congratulate partners and clients.

These specially designed cards are part of the corporate image. Their task is to make a favorable impression on the recipients, emphasize the respectability of the company, introduce elements of corporate cohesion into the ranks of employees.

Well, how about without ads

A relatively new kind of postcards - advertising. They are gaining popularity every year and begin to enjoy a certain trust among a wide range of consumers. They are printed with a specific purpose, namely, to present information about the emergence of a new brand, a certain type of product or product, as well as the services offered by the company and a variety of planned events.

Such "leaflets" necessarily have a bright attractive design. Sometimes these are rather funny postcards - after all, advertising producers go to any tricks in the struggle for the attention of buyers. All relevant commercial information is usually printed on the back.

Other types of postcards

This type of postcard, like invitations, is widely used to convey messages about upcoming celebrations of a personal nature. That is, anniversaries, weddings, etc. Inform with the help of printed cards and business events - presentations, exhibitions. Such invitations must contain information about the date,time and place where the event will take place.

The postcard can be individual. Most often it is made in the form of a photograph of the addressee. Her design can also carry a personal focus.

England is the birthplace of greeting cards

Of course, the most popular variety is greeting cards. They are so familiar to us that without this symbol we cannot imagine a single more or less significant holiday. England is considered the birthplace of such postcards, where it is customary to honor and support traditions.

Before this special type of postcard appeared, it was customary to use ordinary business cards as a carrier of congratulatory text. The first truly designed and hand-painted greeting card was issued in England in 1840. Since then, a huge number of variants of their appearance and theme have appeared.

Then and now

Whatever the manufacturers of the first postcards did not come up with! The most extraordinary materials were used for their design. Many methods are now forgotten. Once upon a time postcards with flowers - dried or artificial - were very popular. They were decorated with curls of hair, bird feathers, beads, leather, velvet, silk, rubber and many other, sometimes very unexpected materials. Some of the methods, now lost, such as the use of silk fabric, gave greeting cards a wonderfully luxurious and unusual look.

Of course, such rare types of postcards are notforwarded. The exclusive design of these cards meant handing them personally to the addressee.

Nowadays, in any bookstore you can find a huge variety of original and very beautiful greeting cards with a variety of techniques. No one is surprised by voluminous postcards, embossed or musical. Graphic artists and designers offer exclusive design and production services.

Cool cards for teenagers and not only

What else can you find in kiosks and book stalls? A separate category - postcards for children. This is where the flight of imagination of designers is not limited by anything! They can be very, very cute (especially those drawn for little girls). They can be funny - with cartoon characters, funny and touching characters, etc. Cool postcards are a separate category. They are always popular with teenagers and the young creative category of consumers. Sometimes both the picture and the text are literally on the verge of a foul. But, as a rule, designers still have a sense of taste.

Thanks to modern technologies, we also got acquainted with their virtual version. Nevertheless, elegant author's postcards drawn on thick cardboard do not think to give up their positions. Each of them carries a piece of unusual soulfulness, touches the heart of the recipient and sometimes is a truly priceless souvenir.

The choice is impressive…

A few decades ago, choosing them on the shelves of kiosks and bookstores in our countrywas rather limited and reduced to a number of standard images. Basically, these were rather banal postcards with flowers. But now, from the variety of colors, themes and design options, your eyes just run wide. You can purchase this souvenir printing product for any occasion.

All well-known holidays and just reasons to send a smart paper message are taken into account and provided. Postcards are available for buyers with a variety of financial possibilities - from simple budget to truly luxurious works of printing art. You can send them without any reason - just to cheer up or express warm feelings. Funny postcards will help make up after an accidental quarrel with friends or a young couple.

Postcard as a hobby

It has become fashionable among craftsmen and amateur designers to make greeting cards with their own hands. Such a gift, made individually, always carries a piece of the soul. He is able to cheer up and keep a long memory of the sender.

Making postcards occupies a separate niche among a variety of hobbies. This process is quite complicated, requiring considerable skill, taste, handicraft skills and even knowledge of the basics of psychology. Making such postcards, you should be familiar with many nuances - from historical and modern trends in their printing to elements of arts and crafts.

The main task of a greeting card is to cheer you up, and the requirements,which at the same time are put forward, are contained in a colorful and unusual design along with simplicity and conciseness. The theme should be relevant to the event. And modern postcards are made from high-quality and easy-to-use materials.