2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21
Color is one of the main external characteristics of objects. This criterion is especially important when buying clothes or shoes online. But sometimes manufacturers, in pursuit of originality, come up with completely unimaginable color names for their products or borrow them from foreign languages. What is bianco? What color is hidden under the mysterious safari? Let's try to figure it out.
Marketing move
Italy has always been considered a country where new trends in the fashion industry are born. Italian clothing has always been famous for its sophisticated design and excellent quality. These two indicators are of priority for consumers. Therefore, manufacturers often use accents in the design and advertising of their products that hint at the Italian origin of the product, even if it has nothing to do with the Apennines. Such a marketing ploy allows you to attract more attention from consumers.
Seeing the word "bianco", what color do you imagine? Maybe something out of the ordinaryand extraordinary?
Russian marketers conducted an interesting study: tights of absolutely the same quality were placed in different packages, some were presented as a domestic brand, others were placed in the packaging of an Italian manufacturer. As a result, products in European design turned out to be more in demand among buyers, despite the fact that their cost was much higher than that of impromptu competitors.
Therefore, often a domestic manufacturer uses names borrowed from other languages in the product palette. One of the most fashionable designations is bianco (color). Translation into Russian is quite simple, it reflects the color characteristics of the product - white, and in the case of tights - soft milky. A minor detail, and the consumer is already intrigued.
Delicious colors
Each tights manufacturer chooses a unique palette for their products, where there are many other colors, in addition to the common nero and bianco. The color of tights can be associated both with simple colors that everyone understands, and with tones, the names of which are more consonant with other areas of application.
Mokko, cappuccino and caffe are not only the names of everyone's favorite hot drinks, they are the main tones of the color palette of most tights manufacturers. Unlike bianco, the translation of the color sounds the same as in the original, since these words are of foreign origin. But the color is of interest.
Caffe - dark brown, similar to coffeebeans.
Cappuccino - a richer tone with a slight reddish tint.
Mokko, on the contrary, differs from coffee in the direction of lightening. In addition, this tone has a beige-grayish tint. This is what coffee looks like with just a little cream added.
There is a color for each character
It turns out that the choice of color of tights can tell a lot about the character of their owner. Girls who choose black or nero are highly sensual and sexy. They are confident and prefer to dominate.
Girls who want to emphasize innocence and inaccessibility prefer a delicate milky color or bianco.
What color girls choose for a business look is clear without further ado - these are neutral beige tones that emphasize a restrained and elegant style. Brown-beige shades are the most popular, as they go with absolutely any outfit.
Bright colors are characteristic of creative and creative individuals who are not afraid to experiment with their image.
Floral tights are chosen by girls with a romantic character. The geometric pattern, on the other hand, is liked by pragmatic individuals, in whom logical thinking prevails over emotions.
Omsa color scheme
A popular Italian brand specializing in the hosiery industry, popular among women, has collected both unusual shades and everyone's favorite bianco (color) in the product palette. Translation into Russian is often predictable, but some tones haveinteresting transliteration:
- panna - creamy;
- natural - flesh;
- lido - light brown;
- sabbia - warm sandy;
- grigio perla - shade of wet asph alt;
- caramello - caramel;
- daino - rich brown;
- ambra - dark brown with a yellowish tinge;
- camoscio - bronze tan;
-beige naturel - cocoa with cream;
- fumo - mouse color;
- marrone - chestnut;
- antracite - charcoal matte; - lola -brown with a lilac tint.
The above tones are the most popular, as they can be used for business negotiations, and for romantic dates, and for friendly meetings.
Bright palette
In the hosiery industry, the palette is divided into two categories: classic tones that never go out of fashion, and seasonal colors that are relevant to a particular fashion trend. The classic line includes all shades of brown and beige, as well as nero and bianco. What pantyhose color is trending among women this year can be seen by looking at Omsa's 2014 complementary palette:
- acqua marina - sea wave;
- cipria - soft pink;
- sierra - terracotta;
- tropico - rich dark yellow;- verde cobatto - sea wave;
- prugna - cherry;
- viola scuro - purple;
- blue navy - blue with blue;
- blue notte - pronounced blue.
Creative tones of tights can be both a complement to a stylish look anda bright accent among more restrained tones.
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