What the manufacturer of Ariel powder is hiding

2024 Author: Priscilla Miln | [email protected]. Last modified: 2023-12-16 00:21

Any hostess knows how best to wash clothes from stains. Gone are the days when washing took half a day and a lot of effort, and now almost all apartments have washing machines.

In order to make life easier for modern housewives, detergent manufacturers have developed a huge number of different washing powders and gels. But not everyone knows that behind the most popular brands is one company - The Procter & Gamble. This is the manufacturer of Ariel powder - one of the most popular with us. The history of this brand began a long time ago, but is it really the best quality in our country?

P&G is the manufacturer of Ariel powder

Although automatic washing machines appeared and became popular only in the middle of the last century, The Procter & Gamble was created already in 1837. Then William Procter (candlestick) andJames Gamble (soap maker) were able to create a unique company that not only entered the top of the best brands in the world, but was able to almost completely fill the global market.

The future manufacturer of Ariel powder was able to offer customers not just a quality product, but in fact the only opportunity to maintain personal hygiene. Before the outbreak of the American Civil War, the enterprising William and James were able to purchase a large amount of tar, which enabled them to continue their activities during the period of hostilities.

After that, the company turned into a brand and began to produce soap products. The first breakthrough was Ivory soap, which did not sink in water, but floated on the surface. Thanks to a good advertising campaign, the company's popularity has grown.

Further, over the years, P&G not only developed and improved its products, but also managed to implement an effective marketing campaign. The "brand management" system developed by the manufacturers has yielded results, and today the company owns more than 40 world brands in the fields of household chemicals and cosmetics.

Ariel washing powder

Brand "Ariel" appeared in the 60s of the 20th century. In Europe, it began to spread quite quickly due to efficiency and lack of decent competition in the market.

In the beginning, the product was produced for semi-automatic machines, after which the first powder "Ariel" appeared. Over time, washing gels and liquid stain removers were added to the range, thanks to whichin European countries, this brand still occupies a leading position in the market.

However, this brand has become the most popular only in Eurasia. So, in America, Tide, another brand from P&G, is recognized as the most popular washing powder.

What makes this remedy unique?

First of all, it is important to understand: advertising is the engine of trade. Ariel appeared in Russia in the early 90s. Naturally, a unique marketing campaign was created for this region, which really won the hearts of many housewives.

The company's slogan - "Not just clean, but flawlessly clean!", which sounded from all screens of the country and the declared effectiveness against many types of stains, captivated buyers. The manufacturer of Ariel powder really carefully developed an advertising campaign, and despite the rather high price category, this brand is the most popular in the CIS countries.

Conquered not only with advertising, but also with unusual combinations. For example, in addition to substances for washing stains, they began to add color protection agents, fabric softening components, and aromatic compositions to powders. Also conquered buyers with a system that protects the washing machine from scale formation, which significantly reduces the chance of a breakdown. That is why Ariel has become so popular - a powder whose price is 50% more than that of domestic producers, however, this does not bother buyers.

Over time, various subspecies appearedbrand: "Ariel" (automatic) for color, white and universal, Professional System, 5 stars, automatic + "Lenore", washing gels, washing capsules, stain removers.

Is Ariel really the best?

This brand gained popularity not only by advertising, but also by the quality of products. And for those who buy "Ariel" (powder), the price does not play a role, since it really copes with many types of stains better than others. Moreover, many types of this product are designed for washing in cold water, which allows you to save fabrics and heating elements of the washing machine. One and a half kilograms of real Ariel powder (automatic) costs 300-350 rubles. Of course, there are analogues and cheaper, there are even fakes of this brand, but you should not expect a good result from them. Washing gels and stain removers are more expensive: a liter of gel - from 300 rubles, a stain remover - about the same for 450 ml. However, all funds, with the exception of disposable capsules, diverge quite economically.

Housewives really consider Ariel powder to be one of the best remedies. Reviews about it are almost always positive, although many are confused by the price. But if buyers are willing to pay even this amount for the absence of stains, then this only confirms the effectiveness of this tool.